Link Building

Jill Kocher on August 7th, 2013

Each of Google’s recent algorithmic updates shares a focus on improving the quality of search results by detecting and removing factors that give some sites unfair advantage over others in the rankings. The criteria for fairness in search results are highly subjective, but Google and the other engines consider content and behavior from “real” people […]

Continue reading about Detecting Unfair Linking Practices … by Whose Definition?

Jill Kocher on August 2nd, 2013

Excerpts from my latest article at Practical eCommerce: “SEO: Google Devalues Another Link-building Tactic.” Google’s search result quality mission stands seemingly opposed to the search engine optimization practice of link building. For years, SEO professionals have worked to increase the number of external in-bound links to a site in an effort to build authority and […]

Continue reading about Press Releases Officially Made Google’s Web Spam List

Jill Kocher on July 26th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 2 Months of Algorithm Updates.” If your organic search metrics have been fluctuating more than usual recently, you’re in good company. Google rolled out four notable algorithm updates in the two months between May 21 and July 15, including a Panda update and the much-anticipated Penguin […]

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Jill Kocher on January 4th, 2013

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With a new year ahead, it’s time to think about New Year’s resolutions. What do you want search engine optimization to do for your site in 2013? The most likely goals for any ecommerce site revolve around driving more traffic and converting more visitors. Let’s look at some steps for analyzing, planning and implementing stronger SEO programs in 2013.

Drive More SEO Traffic

Everyone wants more traffic. But before you can grow visitors, you need to understand where they’re coming from today. First stop, check your analytics to determine which keywords are driving organic search traffic, and to which URLs. This will tell you where your SEO performance is coming from today.

Next step, refresh your keyword research to determine what your c…

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Jill Kocher on December 14th, 2012

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When a redesign or platform change looms in your site’s future, it’s easy to turn off all search-engine-optimization work and focus on planning the new site. After all, why bother making changes that will just be overwritten when you launch the new site? Focusing on a few key areas will enable you to continue improving SEO without fear of wasted work when the new site goes live.

Focus on Stable Areas

If the redesign doesn’t encompass the entire site, the sections that aren’t involved are safe to optimize. Oftentimes companies will revamp their primary ecommerce sites but leave the blog, promotional content, or other sections that are hosted on separate platforms out of the redesign project. Typically the portion of the site not being r…

Continue reading about SEO When a Redesign Stands in Your Way