Link Building
Search engine optimization is all about “signal” and “amplification.” The signal is simply using relevant keywords. Amplification is about how to use those keywords and encourage linking and sharing. Think of the keywords as the voice of a site and the…
Search engine optimization for multinational sites isn’t all that different than SEO for a single U.S. site. It all boils down to the same three pillars: getting indexed, being relevant by using the most popular keywords and being popular by acquiring links and social mentions. That said, the specifics of those three pillars are different for multinational sites versus a single U.S. site.
Each country has its own language, languages or even dialects within a language. Each country has a different mix of search engines that are popular among its citizens. China has Baidu, Japan still clings to Yahoo and most of the Americas, Europe and Africa prefer Google. In addition, international SEO multiplies the challenge of optimizing a single site by the number of countries targeted. [...]
Continue reading about 10 SEO Geotargeting Tips Plus a Webinar
There are no safe link building shortcuts. Instead I want to warn marketers about deceptive search marketers and the dangers of using “easy” link building tactics. In the latest instance, the search engine optimization community is abuzz with news…
When the Internet was new, interesting and relevant websites were difficult to find. Link building was easy in those days. It was often just a matter of letting webmasters know that your site existed and they could link to it. Things have changed in th…
Google’s head spam cop Matt Cutts announced the impending launch of a new over-optimization penalty to “level the playing ground.” The disclosure came earlier this month at the South By Southwest (SXSW) conference in Austin, Texas during an op…
Continue reading about Cautiously Psyched for Google’s Planned Over-Optimization Penalty
