Measurement

Jill Kocher on March 30th, 2012

Google’s secure SSL search protects users’ search results and the keywords they searched on. Unfortunately, it also poses a growing threat to data-driven search engine optimization. Firefox recently joined Google Chrome — and Google.com, for logged-i…

Continue reading about Google Serves Even More Keyword “Not Available”

Jill Kocher on March 16th, 2012

There’s a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information about a site. In fact, just the opposite is true. Google Webmaster Tools provides site owners access to data available from …

Continue reading about Google Webmaster Tools: 5 Reasons to Start Using It Today

Jill Kocher on October 3rd, 2011

While Google Analytics is indeed free and includes some great features, I have one giant red flag issue with it: sampled data, AKA Fast Access Mode. My experences with Google Analytics have led me to become disenchated with the tool for large data sets. When you drill down to the critical intersection of SEO data [...]

Continue reading about Google Analytics, I Can’t Trust You