Measurement

Jill Kocher on February 14th, 2013

Search engine optimization is based on content relevance and authority—how closely does the content match the search query’s context and intent, and how many other sites across the Internet consider it to be valuable enough to link to? The growing “not provided” bucket of organic search keyword referral data in a site’s web analytics reports, therefore, can have a profound impact on our ability to effectively optimize our sites to drive organic search visits and conversions.

The “not provided” issue was originally predicted to impact less than 10% of all Google searches. Today, the impact varies between 20% and 50% of all organic search keyword data. […] Read >

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Jill Kocher on November 15th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How to Use Panguin to Find SEO Issues.” Google’s algorithm updates can have a big impact on organic search traffic and sales. Now that the search giant has ramped up its algorithm tweaks to occurring an average of one to two per day, […]

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Jill Kocher on November 15th, 2012

Search engine optimization may be a mix of art and science, but it’s as measurable and accountable as other online marketing channels. Knowing what key performance indicators to measure for SEO is the first step. Establishing a regular routine for mo…

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Jill Kocher on November 9th, 2012

Search engine optimization experts usually focus on what you should do to improve your site’s organic search rankings. In this post, I’m asking the opposite question: What are the fastest ways to destroy your site’s SEO performance? Here’s a list o…

Continue reading about 4 Ways to Kill Your SEO Dead

Jill Kocher on August 31st, 2012

Editor’s Note: This is part two of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part one, “SEO: Identifying the Impact of a Site Redesign,” we published last week.

Launching a redesi…

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