Measurement

Jill Kocher on August 22nd, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well: “How to Measure What Matters Most for SEO.” What matters in SEO most when measuring the performance of an SEO program is the bottom line: conversions. All other data – including rankings, quality and quantity of backlinks, bounce rates – merely serves as tools […]

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Jill Kocher on July 29th, 2012

Valuable search-engine-optimization tools that provide unique data tend to be expensive. Tools with limited data sets or limited capabilities tend to be free. Google Webmaster Tools bucks that trend by offering — for free — a unique data set and fe…

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Jill Kocher on May 21st, 2012

Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…

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Jill Kocher on March 30th, 2012

Google’s secure SSL search protects users’ search results and the keywords they searched on. Unfortunately, it also poses a growing threat to data-driven search engine optimization. Firefox recently joined Google Chrome — and Google.com, for logged-i…

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Jill Kocher on March 16th, 2012

There’s a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information about a site. In fact, just the opposite is true. Google Webmaster Tools provides site owners access to data available from …

Continue reading about Google Webmaster Tools: 5 Reasons to Start Using It Today