Mobile Search

Jill Kocher on October 31st, 2012

The key online holiday shopping days have been similar since the Internet went mainstream in the 90’s. What I find particularly interesting is the influence of mobile devices on retail search trends. Google recently released some interesting search data from last year’s (2011) holiday season: Searches on Mobile devices peak on Thanksgiving with Black Friday a […]

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Jill Kocher on October 5th, 2012

One in eight pages accessed on the Internet in the U.S. today are viewed on mobile devices, according to a report by comScore. Mobile phones account for 9 percent of Internet visits and tablets make up another 4 percent. It begs the question: What sort…

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Jill Kocher on September 19th, 2012

Excerpts from my latest article at NBC Chicago’s Inc. Well: “Why Mobile Search is the New Frontier” Cutting edge new smartphones are launching left and right, from Apple’s iPhone 5 to Nokia’s Windows Mobile-based Lumix series to Samsung’s 5.5-inch tablet. While the consumer tech industry abuzz with smartphone news, marketers are salivating over the inevitable […]

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Jill Kocher on September 17th, 2012

Comscore’s latest figures showed 110 million Americans with smartphones between April & June 2012. Google’s report on “Our Mobile Planet: Understanding the Mobile Consumer” (PDF file) showed that 57% of smartphone users search from the phones daily. That’s 62.7 million people in the U.S. searching on their smartphones daily.

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Excerpts from my latest article at NBC Chicago’s Inc. Well: “How to Ride the Mobile Search Wave.” With smartphone penetration in the U.S. at 47 percent as of Q2 2012, more Americans have smartphones than feature phones according to comScore. Smarter phones with their always-on connections enable quicker access to information, which is what mobile […]

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