Opinion
Like Bon Jovi’s song, “You Give Love a Bad Name,” some search engine optimization companies give that profession a bad reputation. Practical eCommerce recently fielded a question from a reader wondering why his site was being penalized for work h…
Continue reading about Bon Jovi SEO: They Give Search a Bad Name
Google’s head spam cop Matt Cutts announced the impending launch of a new over-optimization penalty to “level the playing ground.” The disclosure came earlier this month at the South By Southwest (SXSW) conference in Austin, Texas during an op…
Continue reading about Cautiously Psyched for Google’s Planned Over-Optimization Penalty
I’m often asked which SEO blogs can be trusted. Knowing which “experts” to trust in the nebulous world of SEO is a big challenge for those who don’t spend their daily lives steeped in it. Expertise comes from experience, but a shocking number of candidates I’ve interviewed over the years for SEO jobs are convinced [...]
Continue reading about My SEO Circle of Trust: The Short List
I guess SEO has gone completely mainstream: from outing articles in the New York Times to Dilbert’s cartoon take on black hat activities. Yesterday’s strip has Dilbert’s boss intentionally asking for black hat SEO methods. In reality most management types don’t actually request for the black stuff by category, rather they request SEO tactics that [...]
When I first opened Shankmann’s rant entitled “Why I Will Never, Ever Hire a ‘Social Media Expert,’” I vowed not to dignify it with a response or a link…. D’oh! I’m no social media expert, but as an SEO professional I know what is like to work ethnically and methodically in an industry with a [...]
Continue reading about Experts & Gurus No, Professionals Yes
