Opinion

Jill Kocher on July 12th, 2012

Search engines are programmed to reward relevance and popularity, and are striving to algorithmically determine quality as well. Ecommerce sites are programmed to sell product to customers as efficiently as possible while offering a positive brand expe…

Continue reading about Avoiding SEO Shortcuts

Jill Kocher on May 4th, 2012

Like Bon Jovi’s song, “You Give Love a Bad Name,” some search engine optimization companies give that profession a bad reputation. Practical eCommerce recently fielded a question from a reader wondering why his site was being penalized for work h…

Continue reading about Bon Jovi SEO: They Give Search a Bad Name

Google’s head spam cop Matt Cutts announced the impending launch of a new over-optimization penalty to “level the playing ground.” The disclosure came earlier this month at the South By Southwest (SXSW) conference in Austin, Texas during an op…

Continue reading about Cautiously Psyched for Google’s Planned Over-Optimization Penalty

Jill Kocher on August 2nd, 2011

I’m often asked which SEO blogs can be trusted. Knowing which “experts” to trust in the nebulous world of SEO is a big challenge for those who don’t spend their daily lives steeped in it. Expertise comes from experience, but a shocking number of  candidates I’ve interviewed over the years for SEO jobs are convinced […]

Continue reading about My SEO Circle of Trust: The Short List

Jill Kocher on June 24th, 2011

I guess SEO has gone completely mainstream: from outing articles in the New York Times to Dilbert’s cartoon take on black hat activities. Yesterday’s strip has Dilbert’s boss intentionally asking for black hat SEO methods. In reality most management types don’t actually request for the black stuff by category, rather they request SEO tactics that […]

Continue reading about Dilbert Flashes His White Hat