Planning

Jill Kocher on August 31st, 2012

Editor’s Note: This is part two of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part one, “SEO: Identifying the Impact of a Site Redesign,” we published last week.

Launching a redesi…

Continue reading about Creating an SEO Redesign Launch Plan

Jill Kocher on May 26th, 2012

Search marketing’s two halves are so similar and yet so different. A new pay-per-click advertising campaign can be set up and pushed live, and data starts to roll in that same day. Within a week there may be enough data to analyze performance, tweak …

Continue reading about Shortening SEO’s Time to ROI

Jill Kocher on August 1st, 2010

Tweet Me I’m a gal of action. If something needs to be done, now’s a great time to do it. So I’m finding one of the hardest parts of in-house SEO for me is the icebox. While I try to chill out, I’ve got to remind myself what I would have told my clients in […]

Continue reading about Priorities on Ice? Open the SEO Icebox.