Promotion

Jill Kocher on April 14th, 2012

When the Internet was new, interesting and relevant websites were difficult to find. Link building was easy in those days. It was often just a matter of letting webmasters know that your site existed and they could link to it. Things have changed in th…

Continue reading about Build Links? Build Relationships.

Purina Cat Chow tapped into both my love for my cats and my vanity with it’s “We Are Cat People” Twitter campaign. That’s a potent combination! They invited people to tweet the reasons why they are cat people, and selected some of those tweets to appear in Times Square. That was pretty neat already, but […]

Continue reading about Purina’s “We Are Cat People” Campaign the Cat’s Meow

Jill Kocher on June 20th, 2011

Internet governing body┬áICANN approved custom gTLDs yesterday, making it possible for sites with too much cash looking to be too cutting edge to blow $185,000 per gTLD + $25,000 annually on vanity TLDs and domains like bmw.car, nike.shoes or pepsi.cola. With such a steep price tag only the very rich will be able to afford […]

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Jill Kocher on September 24th, 2010

Personal Note: You may know that I am the SEO Manager for Groupon, a competitor/co-opetioner with some of the sites mentioned here. I found this example reading group buying industry news, not in an effort to spread stories about other sites in Groupon’s space. I would have felt compelled to post this perfect example of […]

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Jill Kocher on February 5th, 2010

Tweet Me The folks at Necco developed a sweet link bait campaign for Valentine’s Day to celebrate the introduction of new social messages like “TWEET ME” and “TEXT ME” — design your own Sweethearts conversation hearts. This fun little bit of link bait gives you the power to say whatever you want in your candy […]

Continue reading about My Geeky Valentine: Candy Heart Link Bait