Promotion

Jill Kocher on February 2nd, 2010

I’m really looking forward to tracking the progress of two social media campaigns currently in progress, one complex and one simple. Smart & Simple American Greetings has launched a fun and easy Twitter Valentine’s Day campaign that asks followers to tweet a response to 14 daily questions and tag them with #LoveAG. Each day one […]

Continue reading about Cars vs Greeting Cards: Critique of Social Media Campaigns

Finally, the chicken and egg dilemma solved on a t-shirt Tweet Me Being the new kid on the web is hard. You need links to boost a site’s visibility, but it’s awfully hard to get links naturally without visibility in the search results. Sites can’t link to you if they don’t know you exist, right? […]

Continue reading about Chickens, Eggs & Link Building: Visibility Requires Links, which Require Visibility

Jill Kocher on November 4th, 2009

Once upon a time Jesus is said to have proclaimed that his followers shouldn’t “hide their light under a bushel.” Actually, I didn’t know Jesus coined the phrase until I looked it up. But 2,000 years later, in the same spirit, I proclaim that you shouldn’t hide your social networks under a bushel. An incredible […]

Continue reading about Social Promotion: Brands Hide Their Lights under Bushels