Rankings

Excerpts from my latest article at Practical Ecommerce: “Google Offers Paid and Organic Search Report.” Paid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and organic search their search performance for that phrase tends to […]

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Jill Kocher on March 6th, 2013

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “Why You Can’t Fight Search-Engine Results.” Searchers ultimately control what a search phrase “means” and what types of content are relevant for a search query. A business selling furniture pads might be 100 percent certain that they sell “protective pads,” and therefore have […]

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Jill Kocher on February 15th, 2013

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Social media and organic search work hand in hand, but not in the way most people think.

Building up a grand social media presence will not drive link authority back to your ecommerce site. The major social networks have long since stripped the link authority from their outbound links to discourage spammers. There are, however, many other ways that social media benefits search engine optimization, including search engine result page — SERP — domination.

Both social media and organic search are essential pieces of a strong content marketing strategy. Organic search helps drive customers to social media, and social media helps customers discover content they want to share and link to. SEO is not the only or best reason to run a strong s…

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Jill Kocher on November 28th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “Why Microsites Make SEO Harder.” Marketers love to spin off microsites for campaigns, e-commerce capabilities, mobile sites and more. It can be easier to create a microsite from scratch than just integrate a new feature or campaign into your existing website. But unless […]

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Jill Kocher on October 5th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well: “How to Increase Your Search-Result Click-Throughs” A lot of the focus in search-engine optimization concentrates on ranking for valuable keyword phrases. But are results for your pages that do rank in the search results visually optimized to drive click through to your site? Try […]

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