Search Results

Jill Kocher on March 6th, 2013

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “Why You Can’t Fight Search-Engine Results.” Searchers ultimately control what a search phrase “means” and what types of content are relevant for a search query. A business selling furniture pads might be 100 percent certain that they sell “protective pads,” and therefore have […]

Continue reading about Sometimes You Can’t Fight the Rankings

Jill Kocher on October 5th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well: “How to Increase Your Search-Result Click-Throughs” A lot of the focus in search-engine optimization concentrates on ranking for valuable keyword phrases. But are results for your pages that do rank in the search results visually optimized to drive click through to your site? Try […]

Continue reading about Accessorize Your SERPs for More Search Traffic

Jill Kocher on July 6th, 2012

Over the next several months, Google’s free Product Search feature will start costing ecommerce sites a lot more. Since the launch of Google’s Froogle in 2002, Google has provided a free product search service. The newly launched Google Shopping ma…

Continue reading about SEO & Google Shopping

Jill Kocher on May 21st, 2012

Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…

Continue reading about Migrating Your Site? SEO Checklist

Jill Kocher on April 4th, 2012

Search engine optimization is entering an interesting new phase in which social signals are starting to impact organic search results. In the olden days a decade or so ago, SEO was about putting the right words on a page a lot of times and getting as many sites of whatever quality or topic to link to it. Of course, these pages were absolutely wretched to read and had little value to searchers who landed there.

Today, search engines like Google develop algorithms to determine the quality of a site’s content as well as its contextual relevance and link popularity. Site quality is a pretty nebulous concept for a piece of software to understand, but search engineers have linked social signals such as Facebook’s Likes, shares and comments, Google+’s shares, +1s and comments, and Twitter’s tweets and retweets to the quality of the page being shared. […]

Continue reading about Using Social Signals to Personalize Organic Search