Search Results
Search engine optimization is entering an interesting new phase in which social signals are starting to impact organic search results. In the olden days a decade or so ago, SEO was about putting the right words on a page a lot of times and getting as many sites of whatever quality or topic to link to it. Of course, these pages were absolutely wretched to read and had little value to searchers who landed there.
Today, search engines like Google develop algorithms to determine the quality of a site’s content as well as its contextual relevance and link popularity. Site quality is a pretty nebulous concept for a piece of software to understand, but search engineers have linked social signals such as Facebook’s Likes, shares and comments, Google+’s shares, +1s and comments, and Twitter’s tweets and retweets to the quality of the page being shared. [...]
Continue reading about Using Social Signals to Personalize Organic Search
How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine ha…
Continue reading about Managing SEO and Social Media Together
Google has taken a lot of criticism for failure to launch in the social sphere. Some cite the launch of +1 for websites as the most recent example of missing the boat. But I say it’s ok to launch a social signal before a (second) social platform. They serve different purposes. I agree that Google [...]
