Seo News

Google’s head spam cop Matt Cutts announced the impending launch of a new over-optimization penalty to “level the playing ground.” The disclosure came earlier this month at the South By Southwest (SXSW) conference in Austin, Texas during an op…

Continue reading about Cautiously Psyched for Google’s Planned Over-Optimization Penalty

Jill Kocher on February 24th, 2012

Search engine optimization, boiled down, is the process of making sure a web page ends up highly ranked on organic search results for searches relevant to that page. A merchant selling “Columbia Traverse Men’s Hiking Shoes,” for example, will want to o…

Continue reading about BloomReach: SEO Automated at Last?

Jill Kocher on June 21st, 2011

I don’t understand how the press on Google’s recently launched “Me on the Web” tool classifies this feature as a reputation management tool. “Me on the Web” is basically an FAQ, a repackaging of pre-existing information and tools that Google hosts in it’s Account Help section and links to from users’ account dashboard. Regardless, this [...]

Continue reading about Google’s “Me on the Web” Isn’t Reputation Management

Jill Kocher on June 14th, 2011

First IAC’s Ask.com acquired Sendori in 2009, and now Ask Sponsored Listings has been merged with Sendori. This comes from the Ask account rep team: Ask Sponsored Listings is now Sendori! Ask Sponsored Listings has merged with Sendori, Inc., an operating business of IAC. Sendori is an innovator in web navigation with a rapidly growing global audience. [...]

Continue reading about Ask Sponsored Listings –> Now Sendori

Jill Kocher on May 19th, 2011

I have a love/less-love relationship with algorithms. Yes, you choose what content to consume, but algorithms choose the pool you get to choose from. Mostly I love algorithms – professionally they’re the reason I’m employed, and personally they help me weed through the overwhelming amount of information that floods my life. But I do often wonder and occasionally worry about what [...]

Continue reading about Musings on The Danger of Algorithms