A Yarn about SEO and the Launch of Hobby Lobby’s New Ecom Site

Posted January 6, 2010 * Comments(0)

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Woodland Studios yarn shopI joined a knitting circle tonight at my local yarn shop / framing gallery Woodland Studios in historic downtown Stoughton, WI. Like the world of SEO, knitting has a language all its own … one that I don’t fully understand yet. I showed up with my tangled wad of yarn from big box Hobby Lobby, and all those nice ladies (and one man) with boutique yarn and fancy patterns welcomed me with open arms. While feeling warm and fuzzy and needlessly self conscious about my Hobby Lobby yarn, I suddenly realized: 1) I want to give Woodland Studios a link; and 2) I haven’t properly welcomed Hobby Lobby to the commerce world.

Hobby Lobby LogoWELCOME TO ECOMMERCE,
HOBBY LOBBY!

Launching a new site is one of the most nerve wracking projects for an SEO professional. Let’s have a walk through of their virgin site’s initial SEO, shall we?

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