Excerpts from my latest article at Practical Ecommerce: “Google Offers Paid and Organic Search Report.” Paid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and organic search their search performance for that phrase tends to […]
Excerpts from my latest article at Practical Ecommerce: “SEO: Google Adds Manual Spam Actions to Webmaster Tools.” Google Webmaster Tools launched its new manual spam actions feature yesterday, enabling verified site owners to check whether their site has been manually penalized by Google. Over the last couple of years, Google has slowly increased its communication […]
Excerpts from my latest article at Practical eCommerce: “SEO: Using Google’s New Keyword Planner.” Keywords are the foundation of search engine optimization. They’re what searchers type into Google’s search box, and what marketers incorporate into their web pages to attract searchers to their sites. Google recently launched a new tool that changes the way we […]
One of the challenges that plagues the search marketing industry is a lack of standards around the quality and scope of work. Different agencies and consultants will use similar words to describe very different deliverables and processes. One of the most abused of these is the SEO Audit.
Clients have told me bitter tales of ghosts of “audits” past that didn’t live up to expectations, like the big-brand shoe retailer that paid $10,000 over three months’ time for a two-page Word document containing weak, tactical recommendations. I thought my client was exaggerating for effect until he emailed me the product. To protect their investment, businesses need to understand what to expect from an SEO audit and which questions to ask to ensure t…
One of the hardest aspects of search engine optimization is determining whether changes in your site’s organic search results are based on changes to your own site or external influences like algorithm changes. SEOmoz created MozCast weather report …