Seo Tools

Jill Kocher on August 17th, 2012

Excel is the SEO tool I use most frequently. Excel helps me organize my thoughts, decide which keywords or pages to focus on, illustrate key concepts, and even draft rudimentary content.

This article lists my favorite Excel formulas, menu items, and …

Continue reading about 14 Excel Tips for SEO and Beyond

Jill Kocher on February 24th, 2012

Search engine optimization, boiled down, is the process of making sure a web page ends up highly ranked on organic search results for searches relevant to that page. A merchant selling “Columbia Traverse Men’s Hiking Shoes,” for example, will want to o…

Continue reading about BloomReach: SEO Automated at Last?

Jill Kocher on November 29th, 2011

The quickest path to earning more from an ecommerce site’s organic search traffic is to convert more consumers who already go there. I addressed that topic previously, at “SEO: Convert More Before Driving More.”

So many SEO strategies focus on drivi…

Continue reading about 5 SEO Conversion Tools

Jill Kocher on November 17th, 2011

OK, so this isn’t link stalking, it’s a battle over a box. Cats love boxes. Cricket controls the box, but Mittens is definitely interested in acquiring the box for his own uses. And because he’s aggressive, Mittens does indeed become king of the box. Link stalking is much the same. It’s about determining which links […]

Continue reading about Link Stalking the Web Piecat Way [LOLcat SEO]

Jill Kocher on November 12th, 2011

Cricket, the most neurotic of the Web Piecats, is not hiding. No, she’s spying, and was none too pleased that I was jeopardizing her cover. I tried to tell her that there are much more effective ways to conduct competitive research for organic search, but she wanted to do it her way. Here are a […]

Continue reading about Competitive Research, the Web Piecat Way [LOLcat SEO]