Social Media

Jill Kocher on August 30th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 5 Reasons Not to Ignore Google+.” Two years ago when Google+ launched, I had high hopes for its value as a marketing platform to rival Facebook and Twitter. Read my enthusiastic missal, “Google+: The Beginning of a Revolution?” The reality of Google+ for marketers thus far has […]

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Jill Kocher on February 15th, 2013

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Social media and organic search work hand in hand, but not in the way most people think.

Building up a grand social media presence will not drive link authority back to your ecommerce site. The major social networks have long since stripped the link authority from their outbound links to discourage spammers. There are, however, many other ways that social media benefits search engine optimization, including search engine result page — SERP — domination.

Both social media and organic search are essential pieces of a strong content marketing strategy. Organic search helps drive customers to social media, and social media helps customers discover content they want to share and link to. SEO is not the only or best reason to run a strong s…

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Jill Kocher on January 17th, 2013

Excerpts from my latest article at Resource’s weThink blog: “Facebook Launches a Different Kind of Search.” Facebook’s much anticipated new search product, Graph Search, launched to a limited set of users this week with a mission to help users connect and discover. With a reported 1 billion people, 240 billion photos and 1 trillion connections […]

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Jill Kocher on January 17th, 2013

My personal opinion, because of course I have one as a frequent Facebook user, is that Facebook search is a nifty toy but not a compelling feature by itself. I suspect people will try it out, find that the results aren’t as rich as Facebook promises and mostly won’t bother to use it again. Even […]

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Jill Kocher on May 1st, 2012

Super cute link bait infovideo from MDG Advertising about Pinterest. It’s a bit hard to read at times, but is painfully cute nonetheless. The video format is interesting but I wonder if it would have gotten more shares as an infographic instead of a video? Or perhaps an HTML5 interactive piece where you could roll over […]

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