Tools
I like to use a tag cloud generator to visibly demonstrate the keyword density on a page. It’s a great way for a client to visualize which words are most frequently used on their page from a search engine’s perspective. Yes, keyword prominence (where you put the keywords) is more important than keyword density (number [...]
There’s a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information about a site. In fact, just the opposite is true. Google Webmaster Tools provides site owners access to data available from …
Continue reading about Google Webmaster Tools: 5 Reasons to Start Using It Today
Editor’s Note: This is the second installment of a three-part series on optimizing ecommerce pages for search engines. The first installment, “Part 1: Keyword Research,” we published last week.
Keyword research is essential to search engine optimizati…
Continue reading about Making Sense of SEO Keyword Research with Mapping
The first thing I do when working with a new site is set my favorite crawler on it. This gets me acquainted with all the URLs, site sections, interlinkings, forgotten pockets, scars and warts. A good crawler offers a wealth of data useful not just to s…
Richard Baxter’s Google Adwords API Extension for Excel plug-in has completely turned my keyword research world upside down, requiring a new set of tools to cope with massive data overload. I’m not complaining, it’s an awesome plug-in and free to boot. But new tools require changes in the processes and other tools used to wrangle [...]
Continue reading about Excel Plug-ins Cut My Mass Keyword Research Time by 75%
