Tools

Jill Kocher on February 7th, 2013

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “6 Reasons Why You Need Google Webmaster Tools.” Along with their web analytics, the first account I ask my SEO clients for access to is Google Webmaster Tools. It’s an invaluable source of insight into your organic search performance for the following six reasons: […]

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Jill Kocher on October 18th, 2012

Excerpts from my latest article at NBC Chicago’s Inc. Well: “Five Go-To SEO Tools You Should Use Immediately” Search engine optimization is a discipline practiced by people halfway between creative marketing roles and technical developer roles. SEO folks need to understand and be able to communicate with both sides of an organization. These five SEO […]

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Jill Kocher on August 17th, 2012

Excel is the SEO tool I use most frequently. Excel helps me organize my thoughts, decide which keywords or pages to focus on, illustrate key concepts, and even draft rudimentary content.

This article lists my favorite Excel formulas, menu items, and …

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Jill Kocher on July 29th, 2012

Valuable search-engine-optimization tools that provide unique data tend to be expensive. Tools with limited data sets or limited capabilities tend to be free. Google Webmaster Tools bucks that trend by offering — for free — a unique data set and fe…

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Jill Kocher on May 14th, 2012

I like to use a tag cloud generator to visibly demonstrate the keyword density on a page. It’s a great way for a client to visualize which words are most frequently used on their page from a search engine’s perspective. Yes, keyword prominence (where you put the keywords) is more important than keyword density (number […]

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