URLs

Jill Kocher on March 21st, 2013

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How URLs Impact SEO.” If networks of links are the road map that search engines use to crawl the web, URLs are the street names that give that map meaning and consistency. As such, URLs affect search engine optimization in a couple of […]

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Jill Kocher on February 1st, 2013

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The ecommerce platform that hosts a site determines the URL structure, which in turn can have an impact on the site’s search engine optimization. Each platform creates URLs according to its own rules, but nearly all can be modified for greater SEO and brand recognition.

In years past, URLs with lots of folders and parameters posed major crawl issues for the search engines. In some cases the “spider traps” created by complex ecommerce URLs would even prevent the engines from indexing a site, effectively cutting off the flow of organic search customers.

Google and Bing are much more capable of crawling or intelligently ignoring parameters and long, scraggly folder paths in URLs today, but optimal URLs do play a role in SEO. Using descri…

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Jill Kocher on August 31st, 2012

Editor’s Note: This is part two of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part one, “SEO: Identifying the Impact of a Site Redesign,” we published last week.

Launching a redesi…

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Jill Kocher on August 24th, 2012

Editor’s Note: This is part one of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part two, “Creating a Launch Strategy,” we will publish next week.

Site redesigns can create a period…

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Jill Kocher on August 3rd, 2012

Online location pages of physical stores should provide much more information than just the physical address of a store close to the individual user. Many consumers already know where a store is, based on their everyday routines. What they don’t know…

Continue reading about Is Your Store Locator Hiding?