User Generated Content

Jill Kocher on August 1st, 2012

User-generated content (UGC) and search engine optimization (SEO) are a match made in heaven. SEO is done by marketers and can fall prey to same language issues that caused the site to perform poorly in organic search in the first place. But UGC is created by customers and uses the real-world language that other customers and searchers are likely to use.

“Why, is that our new ‘Zip-front Sweatshirt-Black-With Hood?’” asks the marketer.

“No,” replies the puzzled customer. “It’s a “black hoodie.’”

So while the marketer busily optimizes for the product name, the customer logs on to write a review about the great new “hoodie” he just bought. […] Read >

Continue reading about Using User Language: UGC and SEO

Jill Kocher on May 17th, 2012

Customers use product reviews to share their opinions with other shoppers and with the brands they buy (or don’t buy) from. Reviews are also great for SEO, as a valuable source of user generated content that can boost the keyword theme on product pages when the content is embedded in the page in a way […]

Continue reading about Reviews for SEO & Market Research [infographic]

Jill Kocher on February 17th, 2012

Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions th…

Continue reading about SEO Impact of Ratings, Reviews and Comments