Paid Advertising

Jill Kocher on April 7th, 2012

Many ecommerce managers wonder whether the paid search ads they place enhance or cannibalize the organic search results. They wonder, in other words, if they end up paying for clicks they could have had for free organically. A recent study by Google su…

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Jill Kocher Brown on June 14th, 2011

First IAC’s¬† acquired Sendori in 2009, and now Ask Sponsored Listings has been merged with¬†Sendori. This comes from the Ask account rep team: Ask Sponsored Listings is now Sendori! Ask Sponsored Listings has merged with Sendori, Inc., an operating business of IAC. Sendori is an innovator in web navigation with a rapidly growing global audience. […]

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