Resource Interactive

Jill Kocher on May 15th, 2012

Google released 52 algorithm updates and changes in April 2012—1.73 per day. The Panda and Penguin updates received the most attention because they affected the most sites, but 50 other updates impacted search results as well. Most were focused on Google’s crusade to improve the quality of sites that rank the highest in their search results, but others included updates to changes in indexing, spelling, sitelinks, sports scores features and more. Of course, April 1st also brought a new round of Google’s April Fools’ pranks including the super geeky 8-bit Google Maps and Google Australia’s Street Roo instead of the usual Street View. […]

Continue reading about Google’s Ever-Changing Algorithms

Jill Kocher on April 27th, 2012

Search engine optimization for multinational sites isn’t all that different than SEO for a single U.S. site. It all boils down to the same three pillars: getting indexed, being relevant by using the most popular keywords and being popular by acquiring links and social mentions. That said, the specifics of those three pillars are different for multinational sites versus a single U.S. site.

Each country has its own language, languages or even dialects within a language. Each country has a different mix of search engines that are popular among its citizens. China has Baidu, Japan still clings to Yahoo and most of the Americas, Europe and Africa prefer Google. In addition, international SEO multiplies the challenge of optimizing a single site by the number of countries targeted. […]

Continue reading about 10 SEO Geotargeting Tips Plus a Webinar

Jill Kocher on April 13th, 2012

Duplicate content is an often misunderstood part of search engine optimization. Most digital marketers know it’s bad, but why? Duplicate content (two or more pages with different URLs that display the same content) makes it harder for a site to rank and drive traffic and conversions.

If 20 URLs each display the same page of content for red shoes, then all the links pointing to that page across a site are split across 20 different URLs. The page would have much more ranking power if all those links were pointing to a single URL. […]

Continue reading about Is It Duplicate Content or Just Undifferentiated?

Jill Kocher on April 4th, 2012

Search engine optimization is entering an interesting new phase in which social signals are starting to impact organic search results. In the olden days a decade or so ago, SEO was about putting the right words on a page a lot of times and getting as many sites of whatever quality or topic to link to it. Of course, these pages were absolutely wretched to read and had little value to searchers who landed there.

Today, search engines like Google develop algorithms to determine the quality of a site’s content as well as its contextual relevance and link popularity. Site quality is a pretty nebulous concept for a piece of software to understand, but search engineers have linked social signals such as Facebook’s Likes, shares and comments, Google+’s shares, +1s and comments, and Twitter’s tweets and retweets to the quality of the page being shared. […]

Continue reading about Using Social Signals to Personalize Organic Search

Jill Kocher Brown on March 28th, 2012

Excerpts from my latest article at Resource Interactive’s weThink blog: “Using Rich Snippets to Attract More Search Customers.” Top rankings can be hard enough to achieve sometimes, but the battle for organic search clicks doesn’t stop with high rankings in Google and Bing. Search result bling, more commonly known as rich snippets, draws searchers’ eyes […]

Continue reading about Rich Snippets Add Eye-Catching Bling to Organic Search Results