Jill Kocher Brown on July 26th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 2 Months of Algorithm Updates.” If your organic search metrics have been fluctuating more than usual recently, you’re in good company. Google rolled out four notable algorithm updates in the two months between May 21 and July 15, including a Panda update and the much-anticipated Penguin […]

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Jill Kocher Brown on November 15th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How to Use Panguin to Find SEO Issues.” Google’s algorithm updates can have a big impact on organic search traffic and sales. Now that the search giant has ramped up its algorithm tweaks to occurring an average of one to two per day, […]

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Jill Kocher on October 26th, 2012

The term “webspam” refers to low-quality sites that use manipulative search engine optimization strategies to win rankings and traffic. Google’s war on webspam has reached an all-time high, with the search giant churning out an average of one-to-two …

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Jill Kocher on September 21st, 2012

One of the hardest aspects of search engine optimization is determining whether changes in your site’s organic search results are based on changes to your own site or external influences like algorithm changes. SEOmoz created MozCast weather report …

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