Jill Kocher on September 7th, 2012

Google’s recent penchant for naming major algorithmic updates after animals has the world of search engine optimization sounding more like a zookeeper’s dilemma. But with rumors of an impending Penguin update — see this article from Search Engin…

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Jill Kocher on May 15th, 2012

Google released 52 algorithm updates and changes in April 2012—1.73 per day. The Panda and Penguin updates received the most attention because they affected the most sites, but 50 other updates impacted search results as well. Most were focused on Google’s crusade to improve the quality of sites that rank the highest in their search results, but others included updates to changes in indexing, spelling, sitelinks, sports scores features and more. Of course, April 1st also brought a new round of Google’s April Fools’ pranks including the super geeky 8-bit Google Maps and Google Australia’s Street Roo instead of the usual Street View. […]

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Google’s head spam cop Matt Cutts announced the impending launch of a new over-optimization penalty to “level the playing ground.” The disclosure came earlier this month at the South By Southwest (SXSW) conference in Austin, Texas during an op…

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