Canonical
XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It
Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a bran…
While researching how to add the +1 button, I came across this interesting tidbits on using rel=canonical to consolidate +1’s to the canonical version of a page. This bit from the FAQ is interesting because it mirrors advice on canonicalizing URLs to consolidate link juice, which points to a possible future in which +1’s enjoy […]
Continue reading about Rel=Canonical Consolidates Google +1’s Too
Dr. Pete’s infographic on SEOmoz entitled “An SEO’s Guide to HTTP Status Codes” is pure geeky fun, and educational to boot. As an in-house SEO, I spend a fair amount of time talking about http status codes. Sometimes I think I should just record myself saying, “We’re going to 301 that, right?” But an infographic […]
Continue reading about Server Header Status Infographic: Geeky SEO Joy
