Jill Kocher on June 29th, 2012

XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It

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Jill Kocher on May 21st, 2012

Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…

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Jill Kocher on November 18th, 2011

When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a bran…

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Jill Kocher Brown on July 22nd, 2011

While researching how to add the +1 button, I came across this interesting tidbits on using rel=canonical to consolidate +1’s to the canonical version of a page. This bit from the FAQ is interesting because it mirrors advice on canonicalizing URLs to consolidate link juice, which points to a possible future in which +1’s enjoy […]

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Jill Kocher Brown on June 1st, 2011

Dr. Pete’s infographic on SEOmoz entitled “An SEO’s Guide to HTTP Status Codes” is pure geeky fun, and educational to boot. As an in-house SEO, I spend a fair amount of time talking about http status codes. Sometimes I think I should just record myself saying, “We’re going to 301 that, right?” But an infographic […]

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