Jill Kocher on September 7th, 2012

Google’s recent penchant for naming major algorithmic updates after animals has the world of search engine optimization sounding more like a zookeeper’s dilemma. But with rumors of an impending Penguin update — see this article from Search Engin…

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Jill Kocher on August 11th, 2012

When talking to marketers, it can be nearly impossible to get them to look beyond the brand imagery and user experience they’ve crafted for their customers online. And while they’re locked into that perception of their sites, it’s very difficult …

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Jill Kocher on August 8th, 2012

My latest on NBC 5 Chicago’s Inc. Well: “How to Get Better Search Rankings” Optimizing a site’s title tags is one of the simplest and most effective actions you can take to improve a site’s search engine optimization. Many content management systems create default title tags based on the site’s name and the page’s name, […]

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Jill Kocher on August 1st, 2012

User-generated content (UGC) and search engine optimization (SEO) are a match made in heaven. SEO is done by marketers and can fall prey to same language issues that caused the site to perform poorly in organic search in the first place. But UGC is created by customers and uses the real-world language that other customers and searchers are likely to use.

“Why, is that our new ‘Zip-front Sweatshirt-Black-With Hood?’” asks the marketer.

“No,” replies the puzzled customer. “It’s a “black hoodie.’”

So while the marketer busily optimizes for the product name, the customer logs on to write a review about the great new “hoodie” he just bought. […] Read >

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