Jill Kocher on July 28th, 2012

My latest on NBC 5 Chicago’s Inc. Well: “How to Reach Customers Via Search Engines“ You don’t get the privilege of speaking to customers via organic search until the search engines understand what you’re saying. Organic search is like speaking through a translator. The search engines’ algorithms are the gating factors that decide which sites […]

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Jill Kocher on May 21st, 2012

Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…

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Jill Kocher on February 17th, 2012

Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions th…

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Jill Kocher on November 11th, 2011

The first thing I do when working with a new site is set my favorite crawler on it. This gets me acquainted with all the URLs, site sections, interlinkings, forgotten pockets, scars and warts. A good crawler offers a wealth of data useful not just to s…

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Jill Kocher on July 7th, 2011

Yesterday on the train, Brian R. Brown and I were chatting about orphaned pages, XML sitemaps and indexation without benefits. Brian referred to XML sitemaps as the “one hit wonder of SEO.” Brilliant! XML sitemaps, like Dexy’s Midnight Runners, are one hit wonders. Dexy’s Midnight Runners, for those of you who missed the 80s, are […]

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