Jill Kocher on October 31st, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “How Search Impacts Holiday Shopping.” Most businesses accept online shopping as a necessary part of their business models, and search as an important driver of brand recognition and shopping decisions. With the 2012 holiday season upon us, let’s take a quick look at […]

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Jill Kocher on October 31st, 2012

The key online holiday shopping days have been similar since the Internet went mainstream in the 90’s. What I find particularly interesting is the influence of mobile devices on retail search trends. Google recently released some interesting search data from last year’s (2011) holiday season: Searches on Mobile devices peak on Thanksgiving with Black Friday a […]

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