Jill Kocher on January 17th, 2013


Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so is Bing, Yahoo!, Yelp, YellowPages.com, Foursquare, and other sites. Local search now has a new competitor: Facebook Graph Search.

Launched this week, Facebook’s new search product focuses on finding connections between people, photos, places, and interests. But the most interesting aspect of Facebook search is its potential in the local search space.

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How Facebook Graph Search Works

With a reported 1 billion users, 240 billion photos, and 1 trillion connections in its arsenal, Facebook has created a different type of search. Traditional search results pull from a massive dataset of inde…

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Jill Kocher Brown on January 17th, 2013

Excerpts from my latest article at Resource’s weThink blog: “Facebook Launches a Different Kind of Search.” Facebook’s much anticipated new search product, Graph Search, launched to a limited set of users this week with a mission to help users connect and discover. With a reported 1 billion people, 240 billion photos and 1 trillion connections […]

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Jill Kocher Brown on January 17th, 2013

My personal opinion, because of course I have one as a frequent Facebook user, is that Facebook search is a nifty toy but not a compelling feature by itself. I suspect people will try it out, find that the results aren’t as rich as Facebook promises and mostly won’t bother to use it again. Even […]

Continue reading about Opinion: Facebook Search Is Nifty, Not Necessary