Jill Kocher on August 30th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 5 Reasons Not to Ignore Google+.” Two years ago when Google+ launched, I had high hopes for its value as a marketing platform to rival Facebook and Twitter. Read my enthusiastic missal, “Google+: The Beginning of a Revolution?” The reality of Google+ for marketers thus far has […]

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Excerpts from my latest article at Practical Ecommerce: “Google Offers Paid and Organic Search Report.” Paid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and organic search their search performance for that phrase tends to […]

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Jill Kocher on August 9th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: Google Adds Manual Spam Actions to Webmaster Tools.” Google Webmaster Tools launched its new manual spam actions feature yesterday, enabling verified site owners to check whether their site has been manually penalized by Google. Over the last couple of years, Google has slowly increased its communication […]

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Jill Kocher on August 7th, 2013

Each of Google’s recent algorithmic updates shares a focus on improving the quality of search results by detecting and removing factors that give some sites unfair advantage over others in the rankings. The criteria for fairness in search results are highly subjective, but Google and the other engines consider content and behavior from “real” people […]

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Jill Kocher on August 2nd, 2013

Excerpts from my latest article at Practical eCommerce: “SEO: Google Devalues Another Link-building Tactic.” Google’s search result quality mission stands seemingly opposed to the search engine optimization practice of link building. For years, SEO professionals have worked to increase the number of external in-bound links to a site in an effort to build authority and […]

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