Google

Jill Kocher on October 26th, 2012

The term “webspam” refers to low-quality sites that use manipulative search engine optimization strategies to win rankings and traffic. Google’s war on webspam has reached an all-time high, with the search giant churning out an average of one-to-two …

Continue reading about Google’s 2012 Algorithm Updates: Where’s Google Going?

Jill Kocher on September 21st, 2012

One of the hardest aspects of search engine optimization is determining whether changes in your site’s organic search results are based on changes to your own site or external influences like algorithm changes. SEOmoz created MozCast weather report …

Continue reading about Google Algorithm Weather Reports Via MozCast

Jill Kocher on September 7th, 2012

Google’s recent penchant for naming major algorithmic updates after animals has the world of search engine optimization sounding more like a zookeeper’s dilemma. But with rumors of an impending Penguin update — see this article from Search Engin…

Continue reading about Avoiding Algorithmic Pandas and Penguins

Jill Kocher on July 29th, 2012

Valuable search-engine-optimization tools that provide unique data tend to be expensive. Tools with limited data sets or limited capabilities tend to be free. Google Webmaster Tools bucks that trend by offering — for free — a unique data set and fe…

Continue reading about Google Webmaster Tools: A Practical Guide