Jill Kocher on July 6th, 2012

Over the next several months, Google’s free Product Search feature will start costing ecommerce sites a lot more. Since the launch of Google’s Froogle in 2002, Google has provided a free product search service. The newly launched Google Shopping ma…

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Jill Kocher Brown on May 18th, 2012

I may live in Illinois as a Flatlander at present (and have previously for several brief periods of early childhood) but I spent most of my life between Colorado, California and Wisconsin. That, plus the fact that the Web Pierat loves all things searchtastic and piratical makes my especially fond of the doodle that second […]

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Jill Kocher on May 15th, 2012

Google released 52 algorithm updates and changes in April 2012—1.73 per day. The Panda and Penguin updates received the most attention because they affected the most sites, but 50 other updates impacted search results as well. Most were focused on Google’s crusade to improve the quality of sites that rank the highest in their search results, but others included updates to changes in indexing, spelling, sitelinks, sports scores features and more. Of course, April 1st also brought a new round of Google’s April Fools’ pranks including the super geeky 8-bit Google Maps and Google Australia’s Street Roo instead of the usual Street View. […]

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Jill Kocher on April 28th, 2012

Google’s much discussed over-optimization penalty turned out to be a moderate evolutionary step in Google’s site quality crusade. Launched April 24, Google wrote in a blog post of its update, “The change will decrease rankings for sites that we b…

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Jill Kocher on April 4th, 2012

Search engine optimization is entering an interesting new phase in which social signals are starting to impact organic search results. In the olden days a decade or so ago, SEO was about putting the right words on a page a lot of times and getting as many sites of whatever quality or topic to link to it. Of course, these pages were absolutely wretched to read and had little value to searchers who landed there.

Today, search engines like Google develop algorithms to determine the quality of a site’s content as well as its contextual relevance and link popularity. Site quality is a pretty nebulous concept for a piece of software to understand, but search engineers have linked social signals such as Facebook’s Likes, shares and comments, Google+’s shares, +1s and comments, and Twitter’s tweets and retweets to the quality of the page being shared. […]

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