Mention web accessibility and digital marketers tend to sigh, flash back to alt attributes on images and envision a small handful of vision-impaired people using screen readers. In reality, accessibility standards benefit nearly 12% of the U.S. population, from people with hearing and vision impairment to people with repetitive motion disorder, developmental disabilities or ADHD. And the growing population of senior citizens online represents another important reason for brands to embrace accessibility standards, with 53% of American adults age 65 and older using the Internet.

As an added benefit, what’s good for accessibility is also typically good for search engine optimization. The accessibility standards that focus on providing textual alternatives and navigational guidelines have the most overlap with SEO because the search engine crawlers that index the Internet for ranking are traditionally bound by similar restrictions as screen readers. […] Read >

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