Indexable
Online location pages of physical stores should provide much more information than just the physical address of a store close to the individual user. Many consumers already know where a store is, based on their everyday routines. What they don’t know…
My latest on NBC 5 Chicago’s Inc. Well: “How to Reach Customers Via Search Engines“ You don’t get the privilege of speaking to customers via organic search until the search engines understand what you’re saying. Organic search is like speaking through a translator. The search engines’ algorithms are the gating factors that decide which sites […]
XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It