Keyword Theme
My latest on NBC 5 Chicago’s Inc. Well: “How to Get Better Search Rankings” Optimizing a site’s title tags is one of the simplest and most effective actions you can take to improve a site’s search engine optimization. Many content management systems create default title tags based on the site’s name and the page’s name, […]
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User-generated content (UGC) and search engine optimization (SEO) are a match made in heaven. SEO is done by marketers and can fall prey to same language issues that caused the site to perform poorly in organic search in the first place. But UGC is created by customers and uses the real-world language that other customers and searchers are likely to use.
“Why, is that our new ‘Zip-front Sweatshirt-Black-With Hood?’” asks the marketer.
“No,” replies the puzzled customer. “It’s a “black hoodie.’”
So while the marketer busily optimizes for the product name, the customer logs on to write a review about the great new “hoodie” he just bought. […] Read >
My latest on NBC 5 Chicago’s Inc. Well: “How to Reach Customers Via Search Engines“ You don’t get the privilege of speaking to customers via organic search until the search engines understand what you’re saying. Organic search is like speaking through a translator. The search engines’ algorithms are the gating factors that decide which sites […]
Search engines are code-driven, logic-based pieces of software and hardware that know and do what they’re programmed to do: rank data gathered from crawling websites according to specific algorithms against searchers’ queries. Those algorithms base…
