Link Building

Jill Kocher on December 7th, 2012

Search engine optimization professionals don’t usually recommend creating more images, but infographics can have a real benefit to SEO. Typically, images are used in place of textual content to convey the same message visually. Consequently, images ten…

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Jill Kocher on November 28th, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “Why Microsites Make SEO Harder.” Marketers love to spin off microsites for campaigns, e-commerce capabilities, mobile sites and more. It can be easier to create a microsite from scratch than just integrate a new feature or campaign into your existing website. But unless […]

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Jill Kocher on November 9th, 2012

Search engine optimization experts usually focus on what you should do to improve your site’s organic search rankings. In this post, I’m asking the opposite question: What are the fastest ways to destroy your site’s SEO performance? Here’s a list o…

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Jill Kocher on November 2nd, 2012

Search engine optimization relies in large part on relevant content and authoritative links from other sites. As the search engines develop ever-more stringent algorithms around relevance and authority, it becomes harder to acquire links that will actu…

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Jill Kocher on September 7th, 2012

Google’s recent penchant for naming major algorithmic updates after animals has the world of search engine optimization sounding more like a zookeeper’s dilemma. But with rumors of an impending Penguin update — see this article from Search Engin…

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