Jill Kocher on April 27th, 2012

Search engine optimization for multinational sites isn’t all that different than SEO for a single U.S. site. It all boils down to the same three pillars: getting indexed, being relevant by using the most popular keywords and being popular by acquiring links and social mentions. That said, the specifics of those three pillars are different for multinational sites versus a single U.S. site.

Each country has its own language, languages or even dialects within a language. Each country has a different mix of search engines that are popular among its citizens. China has Baidu, Japan still clings to Yahoo and most of the Americas, Europe and Africa prefer Google. In addition, international SEO multiplies the challenge of optimizing a single site by the number of countries targeted. […]

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Jill Kocher Brown on October 18th, 2009

Tweet Me Sphinn Me My name doesn’t exist in Spanish. Jill would actually be pronounced Heeee – J’s make an H sound and LL makes a Y sound. Jill works just fine in the American Midwest, but when I moved to California for college I encountered a whole new world of Spanish-speaking folks who were […]

Continue reading about Mind the Language Gap: Localization vs Translation Online