Jill Kocher Brown on August 22nd, 2012

Excerpts from my latest article at NBC 5 Chicago’s Inc. Well: “How to Measure What Matters Most for SEO.” What matters in SEO most when measuring the performance of an SEO program is the bottom line: conversions. All other data – including rankings, quality and quantity of backlinks, bounce rates – merely serves as tools […]

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Jill Kocher on April 7th, 2012

Many ecommerce managers wonder whether the paid search ads they place enhance or cannibalize the organic search results. They wonder, in other words, if they end up paying for clicks they could have had for free organically. A recent study by Google su…

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Jill Kocher Brown on August 16th, 2010

Sometimes search engines just don’t understand. But who can blame them when all the searcher gives them to go on is a single word, like “deal.” David Harry’s post in Search Engine Journal on semantic search & SEO really got me thinking about the semantics of single-word searches, and how words and phrases that are […]

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Jill Kocher Brown on April 21st, 2010

Tweet Me Reproduced from my April 19 article on Practical Ecommerce: In its continuing quest to provide searchers with the best possible search experience, Google announced last week that site speed is now a signal in its search ranking algorithms. Along with the hundreds of other signals, like link popularity and keyword relevance, Google is […]

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