Jill Kocher on May 17th, 2012

Customers use product reviews to share their opinions with other shoppers and with the brands they buy (or don’t buy) from. Reviews are also great for SEO, as a valuable source of user generated content that can boost the keyword theme on product pages when the content is embedded in the page in a way […]

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Jill Kocher on February 17th, 2012

Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions th…

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