Search Results

Jill Kocher on December 13th, 2011

How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine ha…

Continue reading about Managing SEO and Social Media Together

Jill Kocher on June 1st, 2011

Google has taken a lot of criticism for failure to launch in the social sphere. Some cite the launch of +1 for websites as the most recent example of missing the boat. But I say it’s ok to launch a social signal before a (second) social platform. They serve different purposes. I agree that Google […]

Continue reading about Will you +1? I will.