Jill Kocher Brown on August 9th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: Google Adds Manual Spam Actions to Webmaster Tools.” Google Webmaster Tools launched its new manual spam actions feature yesterday, enabling verified site owners to check whether their site has been manually penalized by Google. Over the last couple of years, Google has slowly increased its communication […]

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Jill Kocher Brown on August 7th, 2013

Each of Google’s recent algorithmic updates shares a focus on improving the quality of search results by detecting and removing factors that give some sites unfair advantage over others in the rankings. The criteria for fairness in search results are highly subjective, but Google and the other engines consider content and behavior from “real” people […]

Continue reading about Detecting Unfair Linking Practices … by Whose Definition?

Jill Kocher Brown on August 2nd, 2013

Excerpts from my latest article at Practical eCommerce: “SEO: Google Devalues Another Link-building Tactic.” Google’s search result quality mission stands seemingly opposed to the search engine optimization practice of link building. For years, SEO professionals have worked to increase the number of external in-bound links to a site in an effort to build authority and […]

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Jill Kocher Brown on July 26th, 2013

Excerpts from my latest article at Practical Ecommerce: “SEO: 2 Months of Algorithm Updates.” If your organic search metrics have been fluctuating more than usual recently, you’re in good company. Google rolled out four notable algorithm updates in the two months between May 21 and July 15, including a Panda update and the much-anticipated Penguin […]

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