Jill Kocher on July 12th, 2012

Search engines are programmed to reward relevance and popularity, and are striving to algorithmically determine quality as well. Ecommerce sites are programmed to sell product to customers as efficiently as possible while offering a positive brand expe…

Continue reading about Avoiding SEO Shortcuts

Jill Kocher on April 28th, 2012

Google’s much discussed over-optimization penalty turned out to be a moderate evolutionary step in Google’s site quality crusade. Launched April 24, Google wrote in a blog post of its update, “The change will decrease rankings for sites that we b…

Continue reading about Google’s Over-Optimization Penalty a 3% Step

Jill Kocher on September 24th, 2010

Personal Note: You may know that I am the SEO Manager for Groupon, a competitor/co-opetioner with some of the sites mentioned here. I found this example reading group buying industry news, not in an effort to spread stories about other sites in Groupon’s space. I would have felt compelled to post this perfect example of […]

Continue reading about Comment Spam Outing on TechCrunch

Jill Kocher on August 13th, 2010

All right, all bloggers get comment spam. You just delete them and don’t really give it a second thought. But when it’s so freakishly blatantly SEO spam and it comes FROM an “SEO company” and it’s left ON an SEO blog, I’ve really got to wonder: How dumb are these guys? Do they really think […]

Continue reading about Lamest Comment Spam from an “SEO Company” Ever.