Jill Kocher on May 21st, 2012

Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful situations in search engine optimization. The potential for massively impacting organic search traffic and sales is higher during these launc…

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Jill Kocher Brown on June 20th, 2011

Internet governing body┬áICANN approved custom gTLDs yesterday, making it possible for sites with too much cash looking to be too cutting edge to blow $185,000 per gTLD + $25,000 annually on vanity TLDs and domains like, or pepsi.cola. With such a steep price tag only the very rich will be able to afford […]

Continue reading about Custom gTLDs: ICANN but Should I?