Jill Kocher on March 16th, 2012

There‚Äôs a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information about a site. In fact, just the opposite is true. Google Webmaster Tools provides site owners access to data available from …

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Jill Kocher on January 21st, 2012

Editor’s Note: This is the second installment of a three-part series on optimizing ecommerce pages for search engines. The first installment, “Part 1: Keyword Research,” we published last week.

Keyword research is essential to search engine optimizati…

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Jill Kocher on November 11th, 2011

The first thing I do when working with a new site is set my favorite crawler on it. This gets me acquainted with all the URLs, site sections, interlinkings, forgotten pockets, scars and warts. A good crawler offers a wealth of data useful not just to s…

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Jill Kocher on September 1st, 2011

Richard Baxter’s Google Adwords API Extension for Excel plug-in has completely turned my keyword research world upside down, requiring a new set of tools to cope with massive data overload. I’m not complaining, it’s an awesome plug-in and free to boot. But new tools require changes in the processes and other tools used to wrangle […]

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